CMAI Business Advisory Services
Commercial Studies -
Strategy Development -
Transaction Support -
Legal Service -
Renewables -
Technology -
About CMAI Consultants -
Request for Proposal -
Representative Studies - BAS -
Product Coverage
Business Advisory Services
Through its Business Advisory Services function, CMAI provides confidential analysis to clients
around the globe. Each study is uniquely tailored to meet the specific needs of the client, and
each consultant in Business Advisory Services brings his or her own set of experiences gained through
years in the chemical industry. This experience, coupled with constant interaction with CMAI's market
advisory consultants, provides for timely and accurate market interpretation and strategic analysis.
CMAI is a leader in providing strategic and project planning studies to all aspects of the global
chemical industry, including chemical and integrated oil companies, engineering and construction
companies, banking and financial institutions, trading companies and governmental agencies.

Commercial Studies
During the planning process, CMAI acts as an independent market advisor, offering strategic and
commercial analysis to companies as they develop budgets and medium-to-long-term business plans.
This analysis includes challenging existing theories within a company, identifying competitive
strengths and weaknesses, developing conclusions about expansion and divestiture opportunities, and
analyzing risk.
Commercial Analysis
- Medium, Long-Term Planning
- Portfolio Reviews
- Sector Reviews
- Master Plans
- Asset Benchmarking
- Return on Assets
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- Corporate Benchmarks
- Competitor Behavior
- SWOT Analysis
- Marketing Plans
- Feedstock and Offtake Contract Support
- Trade Flows -Commercial Due Diligence
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Strategy Development
CMAI applies its cutting-edge analytics and unrivaled industry knowledge with proven strategy
processes enabling clients to implement robus, viable and valuable strategic solutions through
the business cycle. We work with companies to provide practical solutions and initiatives in the
following areas:
- Strategy Development: Interactively support corporate and business trategy development.
- Portfolio Optimization: Restructure, acquire or divest businesses, products and
capabilities that maximize value and appropriately mitigate risk.
- Market Entry / Segmentation: Identify and assess opportunities for new markets,
channels, platforms and sectors to maximize value.
Transaction
As companies examine new ventures, CMAI provides impartial advice to the stakeholders of the
venture - from financial institutions to the producing companies. Business Advisory
Services offers expertise in both planning and independent engineering.
Independent Engineering
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Financial Analysis
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- Investment Costs
- Project Approvals
- Feedstock and Product Offtake Agreements
- Project Implementation Support
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- Price and Margin Analysis & Forecasts
- Cash Flow Analysis
- Transaction Values
- Risk Assessment
- Commercial & Financial Due Diligence
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Project Planning
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- Pre-feasibility Studies
- Feasibility Studies
- "Bankable" Studies
- Project Financing Inputs
- Project Implementation Support
- Completion Audits
- Post Completion Audits
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Legal Support
CMAI's staff members have developed extensive experience in providing expert assistance to
attorneys involved in litigating matters relating to the energy, chemical and allied products
industries. CMAI's staff members have experience working with engineers, regulators, business
executives, attorneys and other consultants. With this background, we work as true members of
a client team to understand what issues are relevant to the case and how they can be best
presented. We help the attorneys formulate a litigation strategy while developing information
during the entire discovery and trial processes. Service offerings consist of:
- Litigation strategy/question formulation
- Identify/screen/prepare testifying experts
- Evaluate case for technical merit and assess strengths/weaknesses
- Damages assessment
- Cost benefit analysis
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- Negligence determination
- Contract arbitration support
- Expert witness reports and testimony
- Deposition and deposition support
- Documentation review
- Insurance related services
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Renewables
CMAI's Renewables Practice is an extension of its traditional Business Advisory Services
offerings that consist of market, technical, economic, legal and strategic elements. The
market drivers of renewables are largely energy security and climate concerns with government
policies/incentives and technology advancements as the vehicles for short and medium terms
green sustainability. Nevertheless, it is expected that long term sustainability for green
chemicals will depend on the traditional principles of commodity economics e.g., a need to be
market pulled, not government pushed. Moreover, the stakeholders in renewables have evolved
into a mix of industry participants such as: agriculture, forestry products, life sciences,
chemicals and energy with government mixed in. As such, CMAI is well positioned to provide
clients planning and diligence assistance in this very dynamic world of renewables with their
unprecedented convergence of technology, industry and government stakeholders. The Practice
is now the focal point within CMAI for advising clients on renewables and green chemical
related technologies/products, involving:
- Concept-to-commercialization evaluation of developing technologies
- Financial feasibility studies and risk analysis
- New business development, value chain analysis, new product and end-use potential
including market positioning
- Inter-material competition and cost competitiveness
- Examination of the carbon footprint and relevant environmental issues
- Comparative life cycle analysis of products / value chains
- Issues/impact/trends associated with government environmental legislation and policies
- Analysis of market premiums, and non-conventional revenue streams e.g., energy credits
and government incentives
Technology
CMAI's Technology Advisory Services offerings expands CMAI's ability to assist clients on
critical issues regarding capital expenditures, M&A opportunities and technology portfolio
optimization. The practice is now the focal point within CMAI for advising clients on the
critical technology issues that result from critical business drivers, involving:
- Analyzing investments in new developing technologies
- Technology M&A opportunity screening and transaction advisory engagements
- Valuations of new developing technologies
- Technology M&A due diligence assistance
- Technology proof-of-concept reviews
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- Licensing business plan development
- Technology assessments as part of independent engineering engagements
- Technology screening for sponsors in new project development
- Patent portfolio assessment
- Technology competitiveness studies
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